© Voxx Design Studio Product Design & Innovation 2013
The Espresso market is a long and established one so the real challenge for us in this project was to create something new and different for a brand who was a 'new comer' to the category, a solution that would stand out from the crowd.

A key element to the design is the fact that it's a '360 design'.  With so many open kitchens or open plan living and working, we made a conscious effort to not only design a 'facade' as is so often seen in these machines but deliver a product that can be appreciated  from all sides.  That combined with high quality real materials at key user touch and interaction points bring an extra element of luxury to such an appliance.
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