© Voxx Design Studio Product Design & Innovation 2013
A range of compact hair dryers specifically for the Asian market
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As Creative Lead for the Philips Haircare category my team was challenged with designing a range of dryers for Asia.
The key challenges in this project were to create a range of compact dryers that really satisfied Asian market needs, which extended the competitive edge over key competition and maintained Philips' lead position in the market segment, which it successfully did.